How to Run Contest on Instagram Successfully?

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Launching an Instagram contest successfully is known to be a proven marketing strategy to enhance conversation and to capitalize on UGC and it needs a bit of commitment for participants. In order to get you up, here are the detailed steps to engage on Instagram contest.

 

  1. Plan Out Your Goals and Objectives

Before you start contest, be sure to plan it out. It is important to have a purpose to run a contest. Whether you want to grow your brand presence or build your followers’ list, it is vital to set a unique goal so you will never be left confused whether you are successful or not. In order to narrow your focus down, you need to think of the audience you want to reach. Be sure to make a budget and timetable for the contest. Getting these logistical details ready will help make more effective contest.

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  1. Make Entry Method

Even though the most engaging and effective contests which are those that ask your audience to post photos of their own. There are different ways brands make contests on this platform. Due to this, it is vital to build and highlight what it takes for your audience to join the contest. Here are some of the ideas to tell how to join your contest –

 

  • Get your audience follow you solely or do it along with making a post
  • Get your audience publish a video or photo to the platform with a specific theme and hashtag
  • Get your audience comment or like on one of these posts
  • Get your audience tag your brand in their own posts

Be sure to establish the guidelines when it comes to enter the contest and make it clear on your marketing strategy.

 

  1. Get the Ideal Hashtag

Best hashtag is important for any engaging contest. Without getting it, you cannot have any link between the contests and the one which are being generated. In simple words, hashtags are helpful to build contest or brand recognition as a way to drive and share participation. Creating an ideal hashtag can be difficult. If your contest features a timeframe, you can create hashtag that you are not looking to use again and again. A lot of hashtags are being created every day. So it is hard to land on something catchy and unique.

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  1. Define a Theme Clearly

Since a lot of contests are based on user generated content, it is vital to choose a theme so users may know the type of videos and pictures to publish. Basically, you have to choose a theme which aligns well with your product, market or services.

 

  1. Find out How Winners will be Shortlisted

It is also important to inform your participants on how winners will be selected. A lot of contests are determined on a jury or a vote. You can let your participants compete for likes and choose the winners based on voting. It can help improve your audience’s reach and your audience will share their posts more with their friends to get most number of likes.